Seeking the Greatest Possible Satisfaction of Our Customers
The times have changed since our founding in 1996. Values have changed, lifestyles have changed, technology has evolved, societal needs have diversified, and customer concerns have become widespread. We deal in cosmetics, pharmaceuticals, and health foods that are essential in our customers’ diversified lifestyles.
Three Areas Where Shinnihonseiyaku Has Unrivaled Attention to Detail
One to One
Our role is to capture the potential needs of customers from about 200,000 conversations per month at our call center in order to provide products when they are needed. We also analyze data to be able to make proposals tailored to each individual from information gathered in our customer database of about 5.2 million cases. At the same time, we take improvement measures to be able to make proposals that better meet our customers’ expectations by measuring the effectiveness of measures implemented for more than 1.5 million customers annually. Regardless of the department, we pursue the greatest possible satisfaction by providing “‘hospitality’ that touches the heart” of each and every customer.
We conduct thorough quality control by demanding even higher levels of safety. Most of the products that we deal in are those that are consumed orally or those that are applied to the skin. For this reason, having established a GQP & GVP system based on the idea that there is no such thing as doing “too much” for safety and security, we thoroughly implement product quality assurance and safety management.
Aiming for Products that You’ll Love Even More
We are working on product development that focuses on “an original blended balance” that fully considers skin aging*1 and “techniques that can deliver” to the right spot*2. Collagen, which we consider particularly important in aging care*3, is said to make up about 70% of the skin. It is said that the characteristics of collagen are that its amount decreases and the quality also changes with age. In response to such changes, we developed “Compounding Collagen EX *4 ”, which is a unique combination of seven types of collagen that have unique characteristics and different functions. In order to solve our customers’ problems through the various functions of collagen, we have been driving joint research with Tokyo University of Agriculture and Technology since our 30th term to develop original raw materials and verify the further effectiveness of collagen.
*1 Mature skin
*2 To the cornified layer cuticle
*3 Skin care according to one’s age
*4 As a moisturizing ingredient
Delivering a Pleasant Shopping Experience
Perfect One can be purchased by mail order via our online shop, at our 10 Perfect One stores nationwide from Hokkaido to Kagoshima, and at over 690 retailers. At our Perfect One stores, with a focus on hearing their needs and offering advice, we offer face-to-face proposals tailored to our customers. Trained beauty advisors will listen attentively to your concerns so that you feel more assured that you’ve made the right decision before you buy. Going forward, we will expand sales channels that are tailored to our customers’ needs in order to provide an even more pleasant shopping experience.
Becoming a Global Brand that Is Loved in Multiple Countries
We are also putting our efforts into business overseas in response to the needs of our overseas customers. As well as sales at retailers and online shops in Asian countries such as Taiwan and Mainland China, we are also taking action to meet the demand from tourists who purchase our products while visiting Japan. We have introduced multilingual communication tools at our stores in Japan to improve the quality of service to our customers from overseas. We continue to take on challenges from Japan to the rest of the world.
(At Japan Inbound Festival)