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A Company That Creates New Value and Continues to Be Needed by Society

Since our founding, we have conducted business in the area of health and beauty under the notion of creating new value. Our desire from the time of our founding of “pursuing the greatest possible satisfaction of our customers and delivering products and services that will truly put smiles on their faces” remains unchanged.

Nowadays, based on our purpose of “beyond innovation, for a beautiful smile!”, together with utilizing our marketing power and database that we have cultivated to develop innovative products and services, we pursue the greatest possible customer satisfaction by offering a comfortable lifestyle to our customers both in Japan and overseas regardless of the sales channel.

Today is said to be era of the 100-year life. The emergence of new technologies has seen the values of traditional “beauty” and “health” change in a rapidly changing and evolving society, and as a result customer needs are diversifying. Against this backdrop, we believe that our ultimate purpose is to continue to provide products and services that enrich the lives of our customers and to “continue to be a company that is needed by society”. At the same time, we at Shinnihonseiyaku will continue to take on infinite possibilities as a company that continues to create new value so that we can pursue employee happiness and contribute to partner companies and local communities.

代表取締役社長 後藤孝洋